About the studio · East 32nd St, Brooklyn

you want to know whose hands your box lands in. here’s the table, and the person at it.

Hi — I’m the one behind the camera at Fennel Row. It’s a single room with a tall window, a roll of seamless paper and more oak boards than any sane person needs. Every box that arrives is unpacked, lit, edited and sent home by me.

The makers this table is built around
  • potters
  • candle pourers
  • leatherworkers
  • jewelers
  • printmakers
  • small-batch pantry
Ship your box in from anywhere, or steer a remote session from your own bench.

FR · contact sheet · the studio3 frames · 1 pick

  1. A photographer’s hands nudging a speckled stoneware bowl into place on a linen-covered oak board
    hands on the setframe 07
  2. Late-afternoon light raking through a tall arched studio window across a single beeswax taper on a paper sweep
    the window, raking lightframe 12 · 4:12 pm
  3. Studio shelves stacked with oak boards, a slate slab, folded linen and rolls of seamless paper
    shelf b, surfacesframe 19

No. 01 — how the table got set

it started with a mug that photographed badly.

From behind, a photographer at a tripod aimed at a single hand-thrown mug on a card table by a window
the first set, more or less: a card table and a windowframe 01

A friend of mine throws pots. Her glazes are the kind you want to run a thumb across — speckled, pooled, a little green where they break over the rim. Her listing photos made all of it look like grey plastic. So I borrowed one mug, set it on a card table next to a window, and waited for the light to come in sideways.

That afternoon photo sold the mug. Then her studio-mate asked if I’d try her candles, and a leatherworker down the hall asked about wallets, and at some point the card table stopped getting folded away at night.

I don’t make your work look expensive. I make it look like itself, on its best afternoon.

Fennel Row is still small on purpose. One room in Brooklyn, one window, and shelves of surfaces I’ve collected because a particular glaze or grain needed them. The name comes from the window box under that first window — a scraggly row of fennel the afternoon light always reached before anything else.

Most of the makers I shoot for never visit. They ship a box, or they sit at their own bench on a video call and tell me to nudge the spoon a little to the left. Either way, every box gets the attention I gave that first mug: one piece at a time, lit until the making shows.

the one behind the camera, Fennel Row

No. 02 — the shelves

what lives on the shelves.

Props are half the job. I keep a working library of paper, surfaces, cloth and light so your set gets built around your palette — not around whatever happened to be lying around. All of it comes with every package; a prop never shows up as a line on your invoice.

The studio’s prop and lighting shelves, what is on each, and what it is used for
ShelfWhat’s on itWhat it’s good for
Shelf asweeps Seamless paper in warm white, bone, slate, tobacco and ink navy Clean listing mains, colorway runs, and pure-white cut-outs for Etsy and Amazon
Shelf bsurfaces Oiled oak boards, a honed slate slab, a terrazzo offcut, raw plaster tiles Ceramics and pantry goods that need some weight underneath them
Shelf ccloth Stonewashed linen in four neutrals, waxed canvas, a moth-nibbled wool blanket Candles, leather, soft goods — anything that wants a little warmth
Shelf dlight The window, foam-board bounce cards, black flags, two strobes in softboxes Every set. The strobes only come out when the sky goes flat
Shelf esmall things Wooden spoons, matchbooks, dried stems, old tins, a jeweler’s loupe Scale, a bit of story, and a reason for the eye to come closer
Shelf fthe edit desk A calibrated monitor, with your actual piece sitting right beside it Color that matches what lands on your customer’s doorstep

Your own packaging, tissue and swing tags go on the set too — tuck them in the box.

See what each package includes

No. 03 — the retouching rule

what the edit takes out, and what it leaves in.

I retouch the accidents of the shoot, never the evidence of the making. If a shopper can’t tell a person made it, I’ve edited too far.

taken out the shoot’s fault

  • dust and lintSpecks from the air, stray threads from the linen.
  • the seam in the paperWhere the sweep meets the edge of the table.
  • fingerprints on glassMine, from handling — not the ones you left making it.
  • my own reflectionIn candle jars, sauce bottles and polished brass.
  • a scuffed labelOnly if the scuff came from shipping. If it’s meant to look worn, say so.

left in proof of the hand

  • the thumbprint in the glazeThe detail half your customers are buying.
  • tool marksThe facets on a hand-carved spoon, the chatter on a turned bowl.
  • the drip on a dipped taperLit from the side so it reads as wax, not a flaw.
  • a deckled edgeOn letterpress cards and handmade paper.
  • uneven stitch spacingSaddle stitching is supposed to look sewn.

If something genuinely should go — a kiln crack you’ve already sanded, say — put it on the shot list and I’ll handle it quietly.

Send me the piece you’re proudest of

No. 04 — a set day

a set day, timed by the window.

The studio keeps Monday-to-Friday hours, 8am to 7pm. The window keeps its own. Here’s how a typical set day bends around where the sun is.

  1. Mark 1 · unbox on camera

    8:00 am

    Your box is opened on video so there’s a record of how everything arrived. Wax and glaze get an hour to lose the chill from the truck.

  2. Mark 2 · clean sweeps

    9:30 am

    Morning light is flat and even — right for white-ground mains and colorway runs where every frame has to match the last.

  3. Mark 3 · macro details

    12:00 pm

    With the sun high, I bounce light down into the grain, the stitching, the glaze pool at the bottom of a bowl.

  4. Mark 4 · the styled scene

    2:30 pm

    Linen down, props off the shelf, your palette on the board. This is where the lifestyle frame gets built and rebuilt.

  5. Mark 5 · raking light

    4:12 pm

    The sun drops low and sideways, and every texture jumps off the surface. Most days, this is when the hero frame happens.

  6. Mark 6 · the contact sheet

    6:00 pm

    Pieces go back in their tissue and a preview sheet goes to you before the edit starts. Remote sessions can run into the evening by appointment.

No. 05 — your turn

you’ve read about my table. tell me about your bench.

Send a note about what you make — what it is, how many pieces, where it sells. I’ll reply within one business day with a shot list and a flat number somewhere between $350 and $1,400. Nothing ships until you’ve said yes.

tell me about your product
A few honest things
  • I pick up the studio phone myself, weekdays 8am to 7pm.
  • Pieces are unboxed on camera and travel home double-boxed and insured.
  • The files are yours for your shop, socials and wholesale sheets. I ask before a frame goes in my portfolio.
  • Any frame that misses the agreed shot list gets reshot within 14 days of delivery.
Ship to Fragile · handmade inside
Fennel Row
1217 East 32Nd St
Brooklyn, NY 11210
Studio hours
Mon–Fri
8am–7pm
Evenings
by appointment
Dropping it off?

Local makers can bring a box by on a weekday — call ahead and I’ll meet you at the door.

Map the walk to the door
Start a shoot